Creating an online video doesn’t stop when you finishing your marketing
masterpiece. After you get your footage, you may want to outsource the editing
and production. However, you can do it yourself in-house if you are so
inclined.
You can have the greatest equipment and the most compelling message ever, but
if you do not have sufficient editing software then your web video will look
unprofessional and unappealing. Editing software is crucial if you want to put
together a seamless and effective video.
There are literally hundreds of different types of video editing software
available, however, the final results will depend largely on the type of editing
software you use. While many editing systems boast that they will give you
amazing results, when you are a first-time web video filmmaker you will need an
editing software that is powerful, yet user-friendly.
The most popular editing software is Final Cut Pro. This
great software will allow you to edit your video quickly, easily and
professionally. Actually, many film industry professionals rely on Final Cut Pro
to give them the high-quality results they require.You can get the same results
from Final Cut Pro, even if you are filming with an average grade digital
camcorder. Within the Final Cut Pro system, you can add filters and effects that
will create a web video that looks as if it was made by top Hollywood
filmmakers.
Camtasia Studio will give you great results for about $300
and this isn’t just video editing software. You can also add screen shots and
audio in addition to regular video. This software is excellent for creating
training and sales materials, recording the screen of your computer, recording a
webinar or editing one that has already been recorded.
For short, casual videos you can use Jing, a free software
made by TechSmith. This is the same company that makes Camtasia.
Another great film editing software is Windows Movie Maker.
If you have a computer that runs on the Windows operating system, than you will
most likely have Windows Movie Maker already installed onto your computer. While
this isn’t the most comprehensive and professional editing software, it will
still provide you with ample resources to compile a very professional and
appealing web video.
Even if you can’t afford the highest-grade editing software, there are still
many great, and free, editing software suites that you can use, all of which
will give you results that you’ll be proud of. Unleash your creativity and get
started.
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